The mission of Wren & Sparrow is to foster a community spirit of appreciation and respect for nature, increase awareness of native and migratory birds in our area, and provide resources to individuals interested in pursuing birding as a recreational activity.

The vision for Wren & Sparrow is to provide a destination shopping experience for any person interested in feeding birds, attracting pollinators, and becoming a good steward of nature. This store will inspire generations of birders, naturalists, and hobbyists to provide a safe environment to watch and commune with nature, as well as a place for nature to flourish and thrive within our community.

The values of Wren & Sparrow are integrity, environmentalism, and stewardship.